The partnership between Maserati and the Pioneer of Streetwear, Hiroshi Fujiwara began in June with the global launch in Tokyo of Maserati meets Fragment.
Stars of the launch: Operanera and Operabianca, two contrasting versions of a Special Edition of Maserati’s Ghibli re-imagined by Fragment’s Creative director Hiroshi Fujiwara under the auspices of Maserati’s high-end personalisation programme Fuoriserie.
This autumn, the scripts are flipped with the launch of Fragment meets Maserati, a limited edition capsule collection of streetwear staples co-created by Fujiwara and Maserati with a visionary spirit that reshapes the conventions of pop culture. Two styles of hoodies, oversized t-shirts and a baseball cap emblazoned with the signifiers of these two iconic brands.
In his continuous quest as a cultural disrupter, the global godfather of street wear further develops his collaboration with the House of the Trident, merging his sensitivity to contemporary street culture with Maserati’s boldness towards a new era.
The capsule brings together Fujiwara’s rebellious style and Maserati’s audacious spirit. Two iconic brands unafraid of being different, maverick and both relentlessly driven to challenge the status quo.
The Fragment meets Maserati capsule collection is available worldwide at Maserati Store and on Hypebeast’s e-commerce platform www.hbx.com
Related posts
MASERATI HIGHLIGHTS FROM THE 2019 GOODWOOD REVIVAL
Maserati MC20 Dazzles on Pebble Beach Concept Lawn as Monterey Car Week Returns for 2021
TVR Cerbera with Maserati 4.7 V8
DRIVETRIBE LAUNCHES IN CHINA TO CREATE A BROADER CULTURAL EXCHANGE OF MOTORING PASSION
UK car owners – Hot Wheels wants to make your pride and joy into a die-cast toy car to be enjoyed by millions
Vauxhall Heritage Collection on the move
ASTON MARTIN PROFITS GROW BY QUARTER OF A BILLION POUNDS
Lamborghini London delivers the 15,000th Urus Super SUV
