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LEGENDARY 1989 CAMEL TROPHY WINNING TEAM TO APPEAR WITH ICONIC 110

Land Rover Legend

An exclusive appearance by 1989 Camel Trophy winners Bob and Joe Ives, together with the iconic Land Rover 110 that led them to victory in the Amazon 29 years ago, is confirmed by Land Rover Legends today.

Now an expedition leader all over the world, and consultant to films and television shows including the Harry Potter and Discworld franchises, Top GearThe Grand Tour and more, Bob Ives will appear alongside his brother Joe on the live stage and forum area to talk about their experiences and answer questions from the audience.

Their victory in the Camel Trophy in 1989 went down in history as the toughest ever, due to the severity of conditions during the 17-day epic at the height of the Amazon’s unforgiving rainy season. The first and only British victory in the so-called ‘Olympics of 4×4’ made headline news around the world and earned the Ives’ brothers a prestigious Segrave Trophy from the Royal Automobile Club, “for victory in the off-road marathon the Camel Trophy, with its 1,062-mile route through the Brazilian rainforest from Alta Floresta to Manaus”.

Land Rover Legends Content Director, Gary Pusey, said: “Bob and Joe Ives’ appearance at the show embodies what Land Rover Legends should be all about: people, their stories, and their vehicles. And what a story theirs is – legendary is an absolutely just description of Bob and Joe’s Camel Trophy victory and what they went on to thereafter as well. They are truly remarkable ambassadors for the lifestyle we are here to celebrate.”

Tickets for this exciting new event are available now. For more information please visit: www.landroverlegends.com.

Camel Trophy

The Camel Trophy ran from 1980 until 1999 – when that year’s event was cancelled. Land Rover’s vehicle partnership with the competition started in 1981 and continued until 1998, and during this period every then current model of Land Rover was used. Often referred to as the ‘Olympics of 4×4’, the Camel events were all about adventure, exploration and competition. The global adventure spanned all corners of the Earth during its near 20-year reign, from Sumatra, Papua New Guinea, Zaire, Brazil, Borneo, Australia, Madagasgar, Siberia, Mongolia and many more countries, encountering some of the toughest terrains and conditions known to man. Up to 20 teams would compete, one representing each country, and with some one million applications for entry each year, competition was extremely fierce. Victory would result in news headlines all over the world and attractive opportunities in the adventure sector for winners. Countries represented included Argentina, Belgium, Brazil, Spain (Canary Islands), France, Germany, Italy, Japan, Netherlands, Switzerland, Turkey, UK and more.

Land Rover Legends

Land Rover Legends is organised by Historic Promotions, a historic motorsport, motoring, aviation and military events company, founded in 2010 by Duncan Wiltshire and Richard Grafton and based at Bicester Heritage. Once a WW2 RAF bomber station, Bicester Heritage is now the UK’s only hub for historic motoring excellence, and with its buildings and airfield, provide a superb and unique setting.

Recent Historic Promotions events include Flywheel at Bicester Heritage, the Donington Historic Festival, the Dunsfold Collection Land Rover Show and the Bournemouth Wheels Festival.

Vintage Camel Trophy Watch
eBay
£89.12
Vintage Camel Trophy Watch
Camel Trophy Green Belt watch ETA 955.412 + Original Leather Strap Nice Working
eBay
£78.72
Camel Trophy Green Belt watch ETA 955.412 + Original Leather Strap Nice Working
camel trophy superchrono 3S10 watch Japanese movement / No Battery / Working Ord
eBay
£100.00
camel trophy superchrono 3S10 watch Japanese movement / No Battery / Working Ord
VINTAGE CAMEL TROPHY MENS BROWN LEATHER ADVENTURE BOOTS SIZE UK12 SYMPATEX
eBay
£63.11
VINTAGE CAMEL TROPHY MENS BROWN LEATHER ADVENTURE BOOTS SIZE UK12 SYMPATEX
Vintage Camel Trophy Adventure Wear Cargo Trousers Men’s W34 BNWT Nice
eBay
£57.92
Vintage Camel Trophy Adventure Wear Cargo Trousers Men’s W34 BNWT Nice
UNISEX MENS WATCH CAMEL TROPHY SWISS MADE CHRONO RACING VINTAGE RARE MAN WATCHES
eBay
£129.67
UNISEX MENS WATCH CAMEL TROPHY SWISS MADE CHRONO RACING VINTAGE RARE MAN WATCHES
Camel Trophy Chronograph Watch (New Battery Fitted)
eBay
£245.12
Camel Trophy Chronograph Watch (New Battery Fitted)
Camel Trophy Watch with Box, display tin and papers
eBay
£177.52
Camel Trophy Watch with Box, display tin and papers
CAMEL TROPHY 20 ATM Vintage Wristwatch great condition
eBay
£52.71
CAMEL TROPHY 20 ATM Vintage Wristwatch great condition
Camel Trophy roof plaque/sign Land Rover OEM - three colours, three sizes
eBay
£55.00
Camel Trophy roof plaque/sign Land Rover OEM - three colours, three sizes
Vintage Camel Trophy Off-road Adventure Light Hooded Jacket Windbreaker Size M
eBay
£59.99
Vintage Camel Trophy Off-road Adventure Light Hooded Jacket Windbreaker Size M
Camel Trophy Men's Green Khaki Cargo Trouser
eBay
£55.00
Camel Trophy Men's Green Khaki Cargo Trouser
-5%
Camel Trophy: The Definitive History
Amazon.co.uk
£56.71 £60.00
Camel Trophy: The Definitive History
Camel Trophy: 1987-1989 [DVD]
Amazon.co.uk
£24.99
Camel Trophy: 1987-1989 [DVD]
Camel Trophy: 1.000 Meilen Abenteuer - Die ultimative Geschichte. Mit einem Vorwort von Volker Lapp
Amazon.co.uk
£54.34
Camel Trophy: 1.000 Meilen Abenteuer - Die ultimative Geschichte. Mit einem Vorwort von Volker Lapp
Camel Trophy Land Rover Competition Event 1.2" Enamel Pin Badge, 3.05 cm, Enamel, enamel
Amazon.co.uk
£23.53
Camel Trophy Land Rover Competition Event 1.2" Enamel Pin Badge, 3.05 cm, Enamel, enamel
American Diorama Overland Diorama 1:64 Diorama Camel Trophy Theme AD-76534MJ (Include Trees and Backdrop Insert Card)
Amazon.co.uk
£44.18
American Diorama Overland Diorama 1:64 Diorama Camel Trophy Theme AD-76534MJ (Include Trees and Backdrop Insert Card)
Blue Hawaii Patches Self-Sealing Toppa – Camel Trophy 8 x 4 cm
Amazon.co.uk
£4.00
Blue Hawaii Patches Self-Sealing Toppa – Camel Trophy 8 x 4 cm
Busch 8382 Land Rover Camel Trophy
Amazon.co.uk
£21.25
Busch 8382 Land Rover Camel Trophy
Almost Real ALM 410111 - Rang. Rov. Camel Trophy Sumatra 1981 Dirty Version - scale 1/43 - miniature model car
Amazon.co.uk
£119.95
Almost Real ALM 410111 - Rang. Rov. Camel Trophy Sumatra 1981 Dirty Version - scale 1/43 - miniature model car
Amazon price updated: March 24, 2025 5:03 am