Natural disasters can strike at any time, so Land Rover and the Red Cross are helping people in remote areas to prepare for the worst.
Such support has never been more important: the World Disaster Report 2018 estimates 134 million people will need humanitarian assistance this year. The report, by the International Federation of Red Cross and Red Crescent Societies (IFRC), says challenging terrain, limited infrastructure, conflicts and natural hazards can all make it hard to get help to where it's needed.
To mark the release of the report, Land Rover and the Red Cross have released a film about the life-changing threats of natural hazards and the humanitarian work to help vulnerable people in isolated communities.
Watch the film here: https://youtu.be/U_NTUDUuQWo
Land Rover funds a community preparedness project in the state of Chiapas, Mexico, which aims to support 55,000 people in vulnerable communities. In the last two years, the Mexican Red Cross has travelled over 23,000 miles in order to reach these isolated communities.
Following the 2017 earthquake, the Mexican Red Cross were able to mobilise 1,200 search and rescue specialists and 31,000 volunteers to support the rescue efforts to deliver earthquake relief and response to more than a million people.
Chris Thorp, Responsible Business Director, Jaguar Land Rover said:
“Through our partnership with the Red Cross we are committed to providing support to isolated communities like those in the Chiapas region of Mexico.
“The technology and capability of Land Rover vehicles enables them to get to the hardest to reach people in some of the world's most challenging terrain."
Alexander Matheou, Executive Director of International at the British Red Cross, said: “Millions of people worldwide are in crisis and need urgent humanitarian aid. In the past decade earthquakes have caused more than 350,000 deaths and the recent disaster in Indonesia has left a trail of destruction, bringing the importance of our humanitarian work to the forefront.
“These events are truly devastating. Through our partnership with Land Rover we’re able to gain access to some of the hardest-to-reach areas and support vulnerable people throughout the world. We’re committed to working together to continue helping communities prepare for and recover from disasters.”
Jessica Lara, Chiapas Programme Co-ordinator, said: “Working in such remote communities can be a challenge. We work with lots of people from different cultures and we have to earn their trust. The earthquake was one of the factors that have let us into these communities, who now understand they are exposed and that disasters can happen at any moment.”
Land Rover has worked in partnership with the Red Cross for more than 60 years. Since 2013 the partnership has raised more than US $12.8m for people in need, funding 18 humanitarian projects in 25 countries.
For more information about Land Rover and the Red Cross, please visit: https://media.ifrc.org/ifrc/land-rover/